Brilliant Marketing by JetBlue...
Go to JetBlue's website, select a city, and then hold down shift and type 'pbj' (without the quotes) on your keyboard.
This is brilliant marketing. Kudos to you, JetBlue, for figuring out the internet generation.
(Oh, and here's the original...)
UPDATE: As of 5:30pm on Thursday, April 20, it doesn't work anymore. I guess it wasn't a marketing ploy by JetBlue after all, and just some prank played by some disillusioned web coder or mischevious hacker. Too bad.
This is brilliant marketing. Kudos to you, JetBlue, for figuring out the internet generation.
(Oh, and here's the original...)
UPDATE: As of 5:30pm on Thursday, April 20, it doesn't work anymore. I guess it wasn't a marketing ploy by JetBlue after all, and just some prank played by some disillusioned web coder or mischevious hacker. Too bad.
posted by Johnny Shades at
4/19/2006
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